INES^
GHETTO GASTRO Role: Brand Identity, Art Direction, Social Media
Client: New Studio
Year: 2021-2022
For the capsule collaboration by Ghetto Gastro x Beats by Dre, we created the identity, product design, packaging, drop strategy and roll-out. The strategy was “Sound of Resistance” with parts of the proceeds being donated to Black organic farmers.
ExplorationROLEI was assigned to conduct visual research for the photo shoot, which involved creating portrait references, exploring black-and-white photography, and coordinating wardrobe and image treatment. Additionally, I experimented with image treatment techniques using collages. I also explored campaign deliverables, creating collages for Instagram posts and webpage designs for both Ghetto and Beats by Dr. Dre.
Website
Deliverables
PREVIOUS