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MINDJÉR PÓLONRole: Concept, Illustration, Creative Direction, Social Design
Client: PNUD , Pela Associação
Year: 2023-2024
Mindjér Pólon is a project under the "Women in Civic Spaces" initiative led by PELE in collaboration with UNDP Guinea-Bissau and the World Food Programme.
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ROLEAlongside Elsa Djáta, I was honored to win an Open Call to illustrate "Mindjer Pólon: Storias di Balentia. The project aims to amplify women's voices by fostering inclusive civic engagement. Through the universal language of art, it seeks to empower communities, promote dialogue, and catalyze positive social change.
CONCEPTThe illustration “Mindjer Pólon” seeks to convey the idea of the Guinean woman as the central focus in the Guinean community. She is intrinsically connected with nature (like the Pólon tree) that nourishes and strengthens her. Forming a cycle of constant life and renewal. Celebrating femininity in its fullness, highlighting her beauty, grace, and power, emphasizing the importance of the elements around her that complete and multiply her.
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