INES^
NHA LUA Role: Concept, Branding, Creative Direction, Pitch, Social Design
Client: Nha Lua - Haua Embálo
Year: 2022- Present
Nha Lua is an initiative with the mission to promote menstrual dignity in Guinea-Bissau. Aiming to provide comprehensive information and offer sustainable menstrual products that are both economically and environmentally friendly.
This project is still ongoing, check back for updates.
ROLEI was tasked with creating the brand identity, social media strategy, and online and offline assets for Nha Lua. The logo draws inspiration from the name "Nha Lua," which means "my moon" in Guinea-Bissau creole. It features a circle as main element to symbolize the moon phases and the three menstrual phases: follicular, ovulation, and luteal.
This design emphasizes the concepts of a safe space, community, and protection, reflecting Nha Lua's mission to provide support and dignity to menstruating individuals.
PITCHI was tasked with creating a pitch and fundraising video to garner support for the misson. The video concept revolves around depicting women at three distinct stages of life: childhood, adolescence, and adulthood. Highlighting the unique challenges they face during menstruation.
Set against the backdrop of Guinea-Bissau, the video sheds light on the stigma surrounding menstruation, urging for the vital embrace of community support.
The project successfully raised 7,000 and is now receiving ongoing support from PNUD.
Directing this project entirely online presented its challenges, but the experience was immensely rewarding, knowing that my efforts contribute to improving menstrual health and dignity in Guinea-Bissau.
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