WHAT DO
YOU MEAN?
Agency: Self - Initiated
Year: 2020
What Do You Mean?! is a collection of figurative prints that visually interrogates gender, race, and misogyny in hip-hop lyrics. The series channels an atmosphere of unease and resistance, using bold character work and experimental type to mirror the contradictions found in the music itself.
Through distortion, layering, and fragmented typography, the prints turn lyrics into a visual critique — amplifying the tension between celebration and objectification that runs through hip-hop culture.