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YETU GALLERYRole: Concept, Branding, Creative Direction
Client: Yetu Gallery
Year: 2022-2023
Yetu is a contemporary art gallery based in Kinshasa in collaboration with the National
Museum of Democratic Republic of Congo.
ROLEI was tasked with creating the brand identity for the space, focusing on promoting cultural exchange through the power of contemporary art. The logo design is centered around the meaning of the word YETU which means OURS in Swahili. It features connecting lines that symbolize unity and collaboration, reflecting the gallery’s mission to bring together diverse
artistic voices in a shared cultural space.
Initial Sketches
Animated LogoPREVIOUS