BLANK STREET
Role: Brand Designer
Agency: Blank Street UK
Year: 2023-24
Blank Street is a coffee company and café chain that began in Williamsburg, Brooklyn, and has since expanded to 57 locations across New York, London, Boston, and Washington D.C.
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I was responsible for crafting and refining brand assets across both digital and physical touchpoints — making sure each interaction felt intentional and on-brand. This included social media templates, posters, flyers, store signage, menus, and photo retouching for marketing campaigns.
My work helped shape a consistent visual identity across markets, supporting Blank Street’s evolution from a local favorite to an international name. As a result, we saw stronger social engagement, increased customer return rates, and growing brand recognition — all while keeping the spirit of the brand grounded, warm, and
unmistakably Blank Street.