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COPPAFEEL
CHALLENGE

Role: Brand Designer
Creative Director: Sergio Lopez
Agency: Tag Agency
Year: 2024

CoppaFeel! is a UK-based charity dedicated to raising awareness about breast cancer, particularly among young people. Their mission is to encourage regular chest checking to help detect breast cancer early, when it’s most treatable. Known for their bold, creative campaigns, they break down barriers around breast health by making the message clear, approachable, and impossible to ignore.

The CoppaFeel! Challenge is a one-week breast cancer awareness campaign designed for students at sixth form and colleges in Birmingham, Manchester, and the London Boroughs of Newham, Hackney, and Tower Hamlets. The goal was to put chest checking in the spotlight and spread CoppaFeel!’s key messages through a multi-channel approach.









As Brand Designer, I developed creative assets and visual concepts that aligned with CoppaFeel!’s playful yet impactful tone. This included adapting the charity’s bold, youth-oriented visual identity into fresh, campaign-specific materials that resonated with students across diverse communities.








The challenge was to create a campaign that would cut through the noise of student life and encourage genuine engagement with the topic of breast health. Without losing the fun, vibrant energy that makes CoppaFeel! so distinctive. I explored bright, high-contrast color palettes, expressive typography, and punchy layouts to grab attention across both print and digital formats.

The campaign rolled out across traditional, digital, and social media channels, with materials tailored for each platform. From posters in high-traffic areas to interactive social content, every touchpoint carried the same recognisable and approachable energy that the CoppaFeel! brand is known for.












The CoppaFeel! Challenge successfully engaged students across multiple cities, delivering the charity’s life-saving message in a way that felt accessible, memorable, and empowering. The visual identity and supporting assets not only drove participation but also reinforced CoppaFeel!’s reputation for bold, creative communication in public health.










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