THE
MEME KIT
Role: Editorial Designer, Art Director
Agency: Freeze Magazine
Year: 2022
What is meme? Well, memes aren’t anything new.
They can be best described as cultural templates.
The urge to represent and make fun of mundane reality through a readily available medium has been there, within us, for millenia.
For this project, I was tasked with designing an editorial piece that explores the evolution of memes, visually translating their dynamic, playful nature into a tactile reading experience. The challenge was to capture the immediacy and wit of digital culture in a printed format, balancing strong typographic layouts with imagery that reflects the chaotic energy of meme culture.