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INÊS BARBOSA DA COSTA

GHETTO
GASTRO


Role: Creative Director, Brand Designer
Year: 2023

The capsule collaboration between Ghetto Gastro and Beats by Dre fused product, culture, and activism. Branded under the strategy “Sound of Resistance,” the project celebrated creative expression while driving impact, with part of the proceeds donated to Black organic farmers. Beyond product and packaging, the campaign extended into storytelling across photography, digital platforms, and social media.














I was responsible for the visual research and creative exploration that shaped the campaign’s imagery and digital touchpoints.

My work began with visual research for the photo shoot — developing portrait references and investigating the expressive possibilities of black-and-white photography. I also supported on the treatments to give the campaign a cohesive tone.

To push the visual language further, I experimented with collage techniques, testing how layered textures and compositions could enhance the campaign’s storytelling. These collages were then adapted into Instagram posts and webpage layouts for both Ghetto Gastro and Beats by Dre, translating the raw, expressive energy of the collaboration into digital form.








To push the visual language further, I experimented with collage techniques, testing how layered textures and compositions could enhance the campaign’s storytelling. These collages were then adapted into Instagram posts and webpage layouts for both Ghetto Gastro and Beats by Dre, translating the raw, expressive energy of the collaboration into digital form.

Through research, experimentation, and cross-platform execution, I contributed to shaping a campaign that was both visually striking and culturally resonant. The work honored the collaboration’s ethos — amplifying resistance through art, sound, and design.






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