SOFIANE ZOUBIR &CO

Role: Creative Designer, Brand Designer
Year: 2023

Sofiane Zoubir & Co is a jewellery concept brand that blends tradition and experimentation, offering everything from teeth adornments and statement necklaces to fine bracelets. The brand sits at the intersection of heritage and innovation: a space where jewellery becomes both personal archive and artistic expression.

I was brought on to develop a visual identity that reflects this layered, evolving vision.
The logo fuses the founder’s initials — S and Z — into a custom ampersand, symbolising both connection and continuation. It’s a mark that captures Sofiane’s journey into the jewellery world and his ambition to build something enduring.

The identity balances sharp elegance with understated boldness, setting the tone for a brand that is intimate, sculptural, and unapologetically its own.

SOFIANE ZOUBIR &CO

PREVIOUS

NEXT