ABOUT    WORK    PORTFOLIO
INÊS BARBOSA DA COSTA

PATRICK
TA BEAUTY


Role: Brand Designer, Art Director
Creative Director: Dotun A.
Agency: Ábiké Studio
Year: 2025
Location: New York, USA

Patrick Ta Beauty is a cult-favorite beauty brand known for its luxurious, glowing finishes and modern, feminine aesthetic. For the launch of the new Soft Sculpt Blush, the brand hosted Soft Sculpt World. An intimate, low-key luxury activation set in the Hamptons, surrounded by wood-shingled cottages and restored barns.










As part of the design team for this experiential event, I was responsible for creating and refining branded elements across a range of physical touchpoints. My work included the itinerary map, branded vehicles, custom canned lattes, crossword puzzles, towels, and umbrellas.
Each designed to translate Patrick Ta’s signature glam into a softer, sun-washed, coastal directionn.












These pieces helped build a cohesive and immersive guest experience, reinforcing the Soft Sculpt identity through thoughtful details that felt elevated yet effortless. Together, they shaped a visual language that blended modern beauty with the understated luxury of the Hamptons setting making the event memorable, photogenic, and unmistakably Patrick Ta Beauty.


















PREVIOUS

© 2025