EGBA AKE

Role: Brand Designer, Creative Director
Art Director: Dotun A.
Agency: Ábiké Studio
Year: 2024

Egba Ake is a lifestyle brand that connects cultural heritage with modern living. Its mission is to help people of African descent and beyond explore ideas of home outside of ancestral land through fashion, homeware, and travel. The brand merges traditional Nigerian design language with contemporary aesthetics, creating pieces that act as cultural conversation starters

I developed the visual identity for Egba Ake, crafting a brand system that could span across fashion collections, home decor, and travel accessories. The goal was to reflect the richness of Nigerian heritage while appealing to a global, design-conscious audience.

The challenge was to create a brand that felt both luxurious and rooted in cultural storytelling — a balance between heritage and modern minimalism. The visual language draws on motifs from Adire, a traditional Yoruba textile dyeing technique, reinterpreted with a refined, contemporary sensibility.

The identity centres on a logomark inspired by the stamped, textural quality of Adire motifs, paired with a cold, transient palette of blues and burgundies. Sophisticated typography complements the mark, offering both refinement and flexibility for use across packaging, lookbooks, and digital platforms.

The Egba Ake identity establishes a strong foundation for a brand that bridges continents and conversations. It gives the flexibility to grow across multiple product categories while staying true to its core, modern design rooted in cultural resonance.

EGBA AKE

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