ABOUT    WORK    PORTFOLIO
INÊS BARBOSA DA COSTA

NIKE 
GLOBAL SUMMIT

Role: Brand Designer, Creative Director
Art Director: Dotun A.
Agency: Ábiké Studio + L22
Year: 2025
 The Nike Global Summit is an annual gathering that brings together Nike teams, partners, and creatives from around the world to align on vision, innovation, and strategy for the year ahead. The event is designed not only to share insights but to inspire, combining brand storytelling, product showcases, and immersive experiences.







The challenge was to create a visual system that reflected both Nike’s energy and the host city’s character.

The logo concept captured themes of movement, energy, and transience, with dynamic forms symbolising constant progression and innovation. This was paired with an experiential design direction inspired by New York City’s metro system, a nod to the summit’s location and the idea of connection, flow, and navigation.













The design language referenced subway lines, grids, and transit graphics, giving the environment a distinctly urban rhythm. This translated into stage backdrops, wayfinding systems, and on-site installations that immersed attendees in a bold, kinetic experience. As a playful yet functional detail, we also designed custom metro cards for partners and attendees, tying the identity directly to the city’s culture and making the branding tangible.















The result was a high-energy, city-rooted identity that elevated the Nike Global Summit into an immersive branded experience. By combining a logo rooted in movement and transience with experiential graphics inspired by New York’s metro, the summit visuals brought together Nike’s global ethos with the local pulse of its host city.





















     

PREVIOUS

© 2025