INÊS BARBOSA DA COSTA
SPOTIFY
X WICKED
Role: Brand Designer
Creative Director: Dotun A.
Year: 2025
Location: London, United Kingdom - New York, USA
Spotify x Wicked: For Good Listening Experiece was an exclusive first-listen event hosted in New York City to celebrate the premiere of Wicked and the launch of the updated Wicked: For Good Official Playlist. Designed as an intimate experience for dedicated fans, the event offered early access to the new soundtrack in Spotify Lossless audio ahead of its official release on November 21st 2025.
The experience brought together 50 superfans, alongside a curated group of influencers, press, and Spotify staff. The aim was to translate the emotional world of Wicked into a physical, immersive environment while maintaining clear alignment with Spotify’s brand and audio innovation.
As Lead Designer, I defined the overall identity direction for the experience, including the logo lock-up, colour palette, and visual system. I also conceptualised the spatial design and key experiential touchpoints, ensuring a cohesive narrative across the entire venue.
The central challenge was creating an environment that balanced theatrical storytelling with Spotify’s contemporary design language, while guiding attendees through a series of moments that felt both magical and intentional. The visual system needed to work across large-scale projections, environmental graphics, and smaller tactile details without losing clarity or impact.
Key spatial touchpoints included projection-mapped environments, the Wizard’s Window installation, a dedicated DJ moment, a Spotify Lossless listening booth, and interactive elements such as piano and window treatments. The identity extended into supporting details including the food and drink menu, gift bag design, and curated take-home items, reinforcing the experience beyond the event itself.
The result was a cohesive and immersive listening experience
that positioned Spotify Lossless as both a technical and emotional offering. By unifying spatial design, projection, and branded details under a single visual language, the event created a memorable first-listen moment that resonated with fans, press, and collaborators alike.